The Majestic Plastic Bag

The Majestic Plastic Bag from Heal the Bay on Vimeo.

Heal the Bay, a nonprofit environmental organization working to improve watersheds and coastal areas of Southern California, made this short film that tracks the ‘migration’ of a plastic bag from the grocery store to the ocean. The film is narrated by Jeremy Irons, and was featured as a Long Short in our series of short films that convey long-term thinking. It was screened at our May 02012 SALT seminar with Susan Freinkel, Eternal Plastic: A Toxic Love Story.

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The Long Now Foundation is a nonprofit established in 01996 to foster long-term thinking. Our work encourages imagination at the timescale of civilization — the next and last 10,000 years — a timespan we call the long now.

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