Jonathan Haidt's mission is to study moral psychology and use that knowledge to help important institutions and systems work better. The institutions and systems he works on are: universities, corporations, liberal democracy, schools & families that are overprotecting kids and social media. Haidt is a social psychologist at New York University’s Stern School of Business and is author of several books including The Righteous Mind, The Coddling of the American Mind and numerous articles and essays.

Kevin Kelly is Senior Maverick at Wired, a magazine he helped launch in 01993. He served as its Executive Editor from its inception until 01999. From 01984 - 01990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 01985. Kelly edited, published, and wrote much of Signal, a pre-Wired compendium of digital tools. He authored the best-selling New Rules for the New Economy, a blueprint for the emerging digital economy, and wrote the classic book on decentralized emergent systems, Out of Control. His newest book is called What Technology Wants, due out in the Fall 02010. He is also editor and publisher of several very popular websites including Cool Tools, True Films, and the Quantified Self.

Kevin Kelly's writing has appeared in many national and international publications such as the New York Times, The Economist, Time, The Smithsonian, Harpers, Science, GQ, Wall Street Journal and Esquire. Before taking up the consequences of technology, Kelly was a nomadic photojournalist. One summer he rode a bicycle 5,000 miles across America. For most of the 01970's he was a photographer in remote parts of Asia, publishing his photographs in national magazines. His photographs have appeared in LIFE and other national magazines. In 02001 he co-founded a scientific initiative called the All Species Inventory to discover and describe all the living species on Earth. That project eventually became the Encyclopedia of Life.

Stewart Brand is cofounder of The Long Now Foundation and cofounder of Global Business Network. He created and edited the Whole Earth Catalog (National Book Award), and co-founded the Hackers Conference and The WELL. His books include The Clock of the Long Now; How Buildings Learn; and The Media Lab. His most recent book, titled Whole Earth Discipline, is published by Viking in the US and Atlantic in the UK. He graduated in Biology from Stanford and served as an Infantry officer.

His homepage is here.