Future now

“The present and the future now coexist at the same time,” Coupland began. “It’s why time doesn’t feel like time any more. We’re inside the future.” He wondered if the constant acceleration of acceleration that we experience might lead to some kind of “collective cracking point” for humanity.

As an installation artist Coupland said he was highly impressed by the short truisms of the New York artist Jenny Holzer, such as “MUCH WAS DECIDED BEFORE YOU WERE BORN.” And so he began a “slogan project” of sayings that “make perfect sense now but would make no sense if you saw them 20 years ago.” Examples included:

I MISS MY PRE-INTERNET BRAIN

HOARD ANYTHING YOU CAN’T DOWNLOAD

LIVES ARE NO LONGER FEELING LIKE STORIES (“I call this process ‘de-narration.’”)

WE’VE NEVER BEEN SMARTER. WE’VE NEVER FELT STUPIDER.

THINKING ABOUT THE FUTURE MEANS YOU WANT SOMETHING

DEMOCRACY SEEMS INADEQUATE TO DEAL WITH THE PRESENT

For an installation in Shanghai, Coupland created some “slogans for the 22d Century:”

MONEY WAS OVERRATED ANYWAY

DON’T MENTION THE CLOUD

YOUR BORDER IS YOUR BRAND

Coupland ended with what he considers the three leading questions of our time: “Does the need to be remembered eclipse the right to be forgotten?” “Will the internet favor the individual over the group?” “Will the internet favor secularity or religion?”

At the end of the evening, Coupland looked at the camera and said, “Hello posterity. What are we doing right now that is scaring the crap out of you?”