Talks

Peter Schwartz

The Art Of The Really Long View

Recorded live on Dec 12, 02003

at Cowell Theater in Fort Mason Center

The art of the really long view

For such a weighty subject there was a lot of guffawing going on in the Seminar Thursday night.

The topic was "The Art of the Really Long View." Peter Schwartz chatted through his slides for tonight's lecture, then the discussion waded in. Present were Danny Hillis, Leighton Read, Angie Thieriot, Ryan Phelan, David Rumsey, Eric Greenberg, Kevin Kelly, Anders Hove, Schwartz, and me.

The event was very well audio and video taped, so we can link you to a fuller version later. For now, here's a few of my notes.

Much of discussion circled around Schwartz's assertion that the most durable and influential of human artifacts are IDEAS. And a distinction worth drawing is between POWERFUL ideas and GOOD ideas. Not all powerful ideas turn out to be good, in the long run. For example, Schwartz proposed that monotheism has been an extremely powerful idea, dominating all kinds of human activity for millennia, but its overall goodness is increasingly questionable.

Or take the powerful idea of Communism and the powerful idea of Capitalism. Looking at them when both were being touted as world solutions around, say, 1890, how would you distinguish which one was likelier to play out as good? Most of us, then, would probably have given the nod to Communism, particularly in light of robber-baron excesses in the US, etc.

Danny Hillis proposed that bad powerful ideas are essentially collective hallucinations which mask reality, whereas good powerful ideas have built into them all kinds of reality checks. So Capitalism---expressed as markets---has prevailed so far because it is an emergent, distributed, out-of-control feedback system.

Some notable quotes (among many):

"The future is the ONLY thing we can do anything about." --Hillis

"Denial is a special case of optimism." --Leighton Read.

Revisiting Long Now's frequent chant that multiplying options is the great good to do for future generations, we examined the idea of "toxic choice"---for instance the stupefying multiplicity of choices in a supermarket or department store that make you long for a good boutique. "But lots of boutiques," said Ryan Phelan. "I've got it! " said Read, "We'll have two big toxic choice emporiums, connected by a bunch of boutiques! I think we've just invented the mall."

Contemplating work to be done, Schwartz said: "We know it would be a good idea to have the rule of law extended to include ecological systems, but we haven't figured out how to make that a powerful idea yet."

bio

Peter Schwartz is the Senior Vice President for Global Government Relations and Strategic Planning for Salesforce.com. Prior to that, Peter co-founded Global Business Network, a leader in scenario planning in 01988, where he served as chairman until 02011. From 01982 to 01986, Peter headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, Peter directed the Strategic Environment Center at SRI International. The Center researched the business milieu, lifestyles, and consumer values, and conducted scenario planning for corporate and government clients.

Schwartz is the co-author of both the 01999 books The Long Boom, and When Good Companies Do Bad Things: Responsibility and Risk in an Age of Globalization, and is the author of the 01991 book, The Art of the Long View: Planning for the Future in an Uncertain World. This seminal publication on scenario planning has been translated into Dutch, Portuguese, and Chinese. Peter also co-authored "Seven Tomorrows: Toward a Voluntary History" with James Ogilvy and Paul Hawken in 01982, and "The Emergent Paradigm: Changing Patterns of Thought and Belie" with James Ogilvy in 01979. He has published and lectured widely and served as a script consultant on the films War Games and Sneakers. He received a BS in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute. The Schwartz Energy Blog can be read here.

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