Christopher Bryan studies persuasion and influence with an emphasis on how subtle differences in framing can shape people’s understanding of a behavior or decision and influence their behavior choices. Behavior choices play a critical role in society’s most daunting policy challenges—climate change, global hunger, and obesity, to name some—and have received increasing attention in academic and policy circles. He is a 02018-19 fellow at the Center for Advanced Study in the Behavioral Sciences (CASBS) at Stanford University who are co-producers of this talk.