People

Allison Johnson

Allison Johnson

Allison is a global marketing leader who has guided some of the world's most influential companies through pivotal transformations.

She helped develop and launch IBM's e-business strategy in the early internet days, repositioning the legacy mainframe company as an internet software and services powerhouse. At Netscape, she helped the internet pioneer pivot from the browser wars with Microsoft toward enterprise software, leading to its acquisition by Sun Microsystems and AOL. Working with Carly Fiorina at HP, she fortified and repositioned the company through its controversial but ultimately successful Compaq acquisition.

At Apple during the Steve Jobs era, Allison led global marketing communications and helped launch some of the most iconic products and campaigns of our time. She left to co-found a hybrid marketing/venture capital studio with Jack Dorsey, where she helped companies like Twitter, Square, Impossible Foods, Braintree/Venmo, and GoFundMe achieve product-market fit. More recently, she led marketing transformation initiatives at PayPal and Enphase Energy.

Today, Allison is co-founder of the Institute for Moral Imagination, working with organizations, teams, and individuals to envision and create a future in which we can all thrive. An arts patron and avid collector, she serves on boards and committees at SFJAZZ and SFMOMA.

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