the small-but-growing virtual here allows users to compare traffic to different websites through time according to reach, rank, and page views and using various levels of magnification. It’s fascinating to compare not only the quantity of traffic, but the shape of growth curves. For example, although Facebook is still slightly behind MySpace in terms reach (though it appears to have pulled ahead in rank and page views on November 11th of this year), Facebook exhibits more of an exponential curve whereas MySpace exhibits more of a linear one, enabling predictions about when the former was destined to surpass the latter.

And although the data only goes back to slightly before 02000, this small virtual here is growing…

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The Long Now Foundation is a nonprofit established in 01996 to foster long-term thinking. Our work encourages imagination at the timescale of civilization — the next and last 10,000 years — a timespan we call the long now.

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