Future Shock

I have recently been impressed by all the ad campaigns that keenly visualize a possible future. As Kevin Kelly points out in an earlier post, we humans are pretty good at discounting the future, and these shocking images can be a bit of an antidote. The most impressive by far of these ad campaigns is the red cross San Francisco earthquake preparedness campaign, (one of the billboards from that shown above). Diesel now also has two campaigns that work on this principle (examples shown below with links to the full image sets):

Global Warming Ready


The Future is Human


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The Long Now Foundation is a nonprofit established in 01996 to foster long-term thinking. Our work encourages imagination at the timescale of civilization — the next and last 10,000 years — a timespan we call the long now.

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