Over the weekend I heard a story on NPR that referred to Guinness having a 9,000 year lease on its brewery that started back in the 1700’s. I made a mental note to look it up when I got home. No sooner did I get online than I saw a note from Paul Saffo who had already done it:
Arthur Guinness started brewing ales initially in Leixlip, then at the St. James’s Gate Brewery, Dublin, Ireland from 1759. He signed (up to) a 9,000 year lease at £45 per annum for the unused brewery.
And indeed, here is the reference on the Guinness site:
And I found this reference in the time line on their product site with an image of the actual signed lease:
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Long Now’s Executive Director Alexander Rose recently appeared on the Freakonomics podcast [http://freakonomics.com/] in Episode 381, “Long-term Thinking in a Start-up Town.” [http://freakonomics.com/podcast/live-san-francisco/] The podcast was recorded before a live audience in a variety show format. In ...
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