The Hourglass

By Alex Mensing

May 3, 02011

This video documents Australian designer Marc Newson’s (Ikepod) modern take on the hourglass in the Glaskeller factory at Basel, Switzerland. It was directed by Philip Andelman and was featured as part of our “Long Shorts” series of short films that convey long term thinking. This Long Short was screened at Tim Flannery’s “Here On Earth” SALT.

The Hourglass from Ikepod on Vimeo.

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Explore over two decades of long-term thinking

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What is the long now?

The Long Now Foundation is a nonprofit established in 01996 to foster long-term thinking. Our work encourages imagination at the timescale of civilization — the next and last 10,000 years — a timespan we call the long now.