In this lecture, K Allado-McDowell presents a framework for understanding generative AI through the concept of neural media. Drawing on histories of design, technology, and culture, Allado-McDowell reveals how previous media regimes shaped culture and subjectivity, and how neural media like AI now shape our perception, self-conception, and knowledge of reality. Against the backdrop of climate change and mass extinction, neural media present unique challenges and opportunities, which Allado-McDowell explores through their work as an artist and author.
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