People of Long Now

Peter Schwartz

Member of the Board of Directors

Peter Schwartz is the Senior Vice President for Global Government Relations and Strategic Planning for Salesforce.com. Prior to that, Peter co-founded Global Business Network, a leader in scenario planning in 01988, where he served as chairman until 02011. From 01982 to 01986, Peter headed scenario planning for the Royal Dutch/Shell Group of Companies in London. His team conducted comprehensive analyses of the global business and political environment and worked with senior management to create successful strategies. Before joining Royal Dutch/Shell, Peter directed the Strategic Environment Center at SRI International. The Center researched the business milieu, lifestyles, and consumer values, and conducted scenario planning for corporate and government clients.

Schwartz is the co-author of both the 01999 books The Long Boom, and When Good Companies Do Bad Things: Responsibility and Risk in an Age of Globalization, and is the author of the 01991 book, The Art of the Long View: Planning for the Future in an Uncertain World. This seminal publication on scenario planning has been translated into Dutch, Portuguese, and Chinese. Peter also co-authored "Seven Tomorrows: Toward a Voluntary History" with James Ogilvy and Paul Hawken in 01982, and "The Emergent Paradigm: Changing Patterns of Thought and Belie" with James Ogilvy in 01979. He has published and lectured widely and served as a script consultant on the films War Games and Sneakers. He received a BS in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute. The Schwartz Energy Blog can be read here.

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