🔎
📹
Full Video
🔊
Audio

Downloads

Filmed on Tuesday May 18, 02021

Adam Rogers

Full Spectrum: The Science of Color and Modern Human Perception

Adam Rogers is the author of Full Spectrum: How the Science of Color Made Us Modern and Proof: The Science of Booze. He is a deputy editor at Wired, and was a Knight Science Journalism fellow at MIT and a writer covering science and technology for Newsweek.

Tracing an arc from the earliest humans to our digitized, synthesized present and future - Adam Rogers shows the expansive human quest for the understanding, creation and use of color. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that’s rewriting the rules of color forever.

This journey has required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that’s allowed for the most luminous manifestations of our built and adorned world.

Adam Rogers is the author of Full Spectrum: How the Science of Color Made Us Modern and Proof: The Science of Booze. He is a deputy editor at Wired, and was a Knight Science Journalism fellow at MIT and a writer covering science and technology for Newsweek.

We've moved our talks to a virtual format, and to share them with a wider audience, the live streams are now public on the Long Now Live Stream page and YouTube, Facebook and Twitter.

We continue to release media from all of our talks and you can follow the series by subscribing to the podcasts, watching the videos and highlights and connecting with Long Now on our social channels.

Long Now is able to continue our work thanks to the ongoing support of members and donors. Please consider joining our global community of long-term thinkers. Membership starts at just $8/month and takes two minutes to set up. Special one-time donations are also appreciated, and all of your support will help us foster more long-term thinking. Thank you so much.

More Seminars

🔎

SALT Summaries Book

$2.99 Also available as a paperback book

Condensed ideas about long-term thinking summarized by Stewart Brand
(with Kevin Kelly, Alexander Rose and Paul Saffo) and a foreword by Brian Eno.

Seminar Sponsors

David and Abby Rumsey • Kim Polese • The Kaphan Foundation • Garrett Gruener • Scorpio Rising Fund • Peter Baumann • Brian Eno • Greg Stikeleather • Cameo Wood • Ping Fu • Peter Schwartz • Lawrence Wilkinson • Ken and Maddy Dychtwald • Future Ventures • Ken and Jackie Broad • AtoB • WHH Foundation • Stewart Brand and Ryan Phelan • Jackson Square Partners Foundation • The Long Now Members

We would also like to recognize George Cowan (01920 - 02012) for being the first to sponsor this series.

This is the legacy site. Return to the new site.